branding & copy.
← Generated 50k + clicks
1. Identified a trend in education that SXSW EDU attendees are passionate about and researched the current landscape.
2. Crafted a relatable, refined, and thought-provoking voice that speaks directly to them. Showing we care about what they care for.
3. Leveraged these insights to highlight gaps SXSW EDU could address on-site.
4. Included targeted CTAs to drive interest in sex-ed–focused sessions.
RARE BEAUTY MOCK CAMPAIGN
Inspired by Audrey Hepburn's beauty tips. The goal is to fill in the gaps the makeup community has created regarding improving your relationship with yourself first, intertwining the goal of taking care of your mental health and gaining confidence with products that will aid consumers throughout this journey.
SXSW ON-SITE CONTENT
SXSW EDU pre and post-event survey data showed that AI and the future of education was a clear emerging trend — a driving reason for some to attend, but a bit repetitive for others.
So,we…
1. Understood the nuances of our audience.
2. Leveraged these nuances to spotlight this popular session, which earned 40K+ YouTube views and had a full audience on-site, while emphasizing the inspiring impact it left on the EDU community.
Very similar to SXSW, we tailored copy to highlight content for different platforms. Knowing our audience, setting the right tone, and delivering informative messaging + CTA’s for attendees to keep interacting with content.
BOYS & GIRLS CLUB CAMPAIGN & BRAND IDENTITY
Guiding Youth Toward Greater Possibilities — Inspiring the Journey to Achieve Them
The Boys & Girls Club provides children and teens with the building blocks of life we might take for granted daily. A dependable role model, a source of inspiration we can always look up to...
A place to call home.
OUTDOOR VOICES “THAT GIRL” MOCK CAMPAIGN
Mock campaign that targets the stereotype of “that girl.” The trope, or it girl trend, that symbolizes the girl that has everything together. The call to action here is to feel encouraged to buy workout clothes and support a company that strays away from stereotypes, and trending aesthetics, inviting women of all backgrounds, identities, and interests to become part of a community that wants you to become active for the right reasons.
OKCUPID! MOCK CAMPAIGN
THE BIG IDEA: Create social opportunities for LGBTQ+ identifying disabled communities without isolating them, and combating stereotypes. Normalize able-bodied and disabled relationships.
OUR GOAL: Create a safe space that encourages, and invites disabled individuals who identify as LGBTQ+ to feel empowered to meet their emotional, psychological, and sexual needs through OkCupid’s online dating app.